Red, White and Dodger Blue — U.S. Bank Unveils Dodger Checking; New Product Features Custom-Designed Dodger Checks and Checkbook Cover
Business Wire

Business Editors

LOS ANGELES--(BUSINESS WIRE)--May 1, 2002

U.S. Bank, (NYSE:USB) the official bank of the Los Angeles Dodgers, today unveiled its newest product specifically designed for Dodger fans. Fans can now Get Into the Game with Dodgers Checking, featuring exclusively designed Dodger Checks and checkbook cover.

Fans who sign up for Dodger checking will receive their first order of Dodger checks free, as well as two free Dodger tickets and a chance to be a "Dodger for a Day." "Dodger for a Day" packages include a personalized Dodgers jersey, a private, behind the scenes tour of Dodger Stadium, four VIP seats to a game and an opportunity to watch batting practice on the field prior to a game. The first 2,500 people who open a Dodger Checking account in-branch will also receive a Dodgers cap.

U.S. Bank became the official bank of the Dodgers this year and is now expanding the partnership with the introduction of Dodger Checking. "We are always looking to introduce new products that will meet the needs of our customers," said U.S. Bank California state president, David Rainer. "Not only will Dodger Checking be the best free checking product available in the industry, but fans will now be able to feel an even closer affinity to the team."

"We are always looking for new avenues that our fans can show their passion for the Dodgers and Dodger Checking is an ideal way for fans to `think blue' every time they write a check," said Kris Rone, executive vice president and chief marketing officer with the Los Angeles Dodgers. "The introduction of Dodger Checking, and the focus we knew that U.S. Bank would place on it, was a main reason that we were so excited to have U.S. Bank as a long term partner."